Corporate Identity Questionaire

1)   What is your business?

S We sell beach needs including bathingsuits, sandals, beach chairs, etc.

2)   Describe your business in one sentence

We are a small boutique to make shopping for beach goers more convenient.

3)   Who is your target audience?

Local and tourist beach lovers.

4)   Who are your competitors?

The Bungalow, shell store,

5)   What makes them better/worse than your product/service?

tThe Bungalow is a very high end shoppe that is not very affordable for some customers while the shell store is a cheaper store. We have affordable yet high quality products for all types of customers.

6)   Do you currently have an identity?  (This is more for companies that are already established and you’re just revamping the logo/corporate identity.  If you have a new company or product, skip this question.)

NO

7)   (If your answer to #6 is no, skip this question)  What do you like about it and what don’t you like about it?

Why is this important?  Even if you plan to change the logo entirely, it’s good to keep an inventory about what specifically worked and didn’t work about your previous design in order to inform the new one.

These following questions might seem silly, but their purpose is to help generate ideas.

1)   How do you want your image to be seen in two years?

We want our store to be trusted by locals and very tourist friendly. When people ask where to shop on st.pete beach, we want our store to come to find instantly.

2)   If your company was an animal, what animal would it be and why?

A turtle. This was easy to pick based on the name and logo of the store. 

3)   If your company/brand was a person, who would it be and why?

f Steve Jobs because he was a powerful and mastermind behind a strong business.

 

4)   If your company/brand was an object, what would it be?

Adirondack chair with the back shaped into a turtle and the logo on the front. 

5)   If your customer was a cartoon character, who would it be?

A ninja turtle because the mascot is a turtle and the cartoon ninja turtle fights for what is good.