Logo Critique

1. FedEx- This logo signifies express shipping which is exemplified in the logo itself. The blank space between the E and the X draws a white arrow symbolizing direct and quickness. This large logo is placed on the sides of large semi-trucks, largely showing the arrow moving forward and defines the name of the company, Federal Express. This targets an audience who wants quick and overnight shipping. I feel this sneaky insight to the logo is an unconscious success to this company.

2. Disney- No matter the color the Disney logo is used, numerous cartoons, movies, television shows, and characters are thought of. Instead of a designer statement, this logo signifies success in happiness and fun. This logo is found on merchandise from clothing to children's toys, to television series and theme parks.

3. Mercedes-Benz- The history of the Mercedes-Benz logo is more than just a flashy star, but when a person pulls up with a MB star on the front of their vehicle, high-class and fast car instantly comes to mind. While originally the Mercedes-Benz logo was targeted at an older wealthier audience, which it has done a very well job at doing, the company has been wanted by a younger audience with more affordable sleeker looking vehicles. The logo instantly says success and class.

4. Target- This signature red logo easily resembles a target for shooting, and instantly calls the shopping store, Target, to mind. This logo has a simple image that is instantly known as Target, and sends the message of quick and precise shopping.

5. Tory Burch- This logo represents Tory Burch, a famous high-end designer of items including purses, shoes, jewelery, clothing, and more. This logo targets their biggest audience being wealthy business women. The recognizable gold logo stands for wealth, class and success. I feel that this logo is worn and wanted by many young women, wealthy house-mothers, and business women. The signature gold T's on their famous ballerina flats is envied by many.